D2C E-commerce Accelerator
Online store growth, paid on results
We take on your online store’s advertising, creative and optimisation. Our fee is 8.75% of the sales our activities generate, so we’re chasing the same goal as you: profitable sales.
- Pricing model
- 8.75% of the sales we generate
- Best for
- Online stores selling their own products
- Launch
- Within two weeks
Who it’s for
Who this programme is for
A share-of-sales fee works when we can measure exactly which sales our activities bring in, and your store can handle more orders.
You sell your own products
You run an online store with your own products or brand, and sell direct to consumers.
Your sales are measurable
Your store supports reliable order tracking — for example WooCommerce or Shopify with Google Analytics 4 — so billing is transparent and verifiable.
You’re ready for more orders
Your stock, logistics and customer service can keep pace with a higher volume of orders.
What’s included
Six areas, one accountable team
We coordinate everything that affects your sales. That way we know what’s working — and act fast when something isn’t.
- 01
Strategy and growth plan
Market, competitor and margin analysis, plus a channel and budget plan for the next 12 months.
- 02
Google and Meta advertising
Search, Shopping and Performance Max campaigns, plus Facebook and Instagram ads. We put budget where it generates the most profit.
- 03
Ad creative
Images, short videos and copy, made for each channel and regularly put to the test.
- 04
Store optimisation
Improvements to product pages, basket and checkout for a higher conversion rate.
- 05
Tracking and reporting
Accurate sales tracking by channel, and a monthly report with actionable recommendations.
- 06
Email marketing — add-on
Automated flows and campaigns in Klaviyo that bring customers back to buy again: €650 a month + €1.00 per order from email.
Pricing model
How our share-of-sales fee works
You only pay a share of the sales our activities bring in. Sales from other sources stay entirely yours.
- 1
We set up tracking
We set up order tracking in your store and ad platforms, and agree together which sales count as coming from our activities. The rules go into the contract.
- 2
We measure the sales
We count revenue from orders our activities generate, excluding VAT, returns and delivery charges, taken directly from your store — not from ad platform reports.
- 3
We charge 8.75%
We charge 8.75% of the sales from our activities. If you sell €30,000 in a month, our fee is €2,625 + VAT.
As standard
- You pay your ad budget directly to the platforms, with no mark-up
- The ad accounts and data remain yours
- A monthly report with all the numbers and our recommendations
Add-on service: email marketing
Automated flows and campaigns in Klaviyo: €650 a month + €1.00 per order from email (+ VAT).
Estimate for your store
Indicative estimate
Excluding VAT, returns and delivery charges
Paid directly to Google and Meta
How your monthly sales from our activities split up
What goes on ads, what goes to us, and what you keep.
- You keep
- Agency fee (8.75%)
- Ad budget
Agency fee (8.75%)
–
Total marketing cost
–
You keep after marketing costs
–
Show examples as a table
Amounts exclude VAT. This estimate is for information only and is not an offer. Email marketing is an add-on service and isn’t included here.
Process
The first 90 days
- Weeks 1–2
Audit and tracking
A discovery call on Google Meet, plus a review of your ad accounts, analytics and margins. Together we confirm the goals, the sales-tracking rules and the contract.
- Weeks 3–4
Setup and launch
We set up tracking, produce the creative and launch the first campaigns.
- Month 2
Testing
We test audiences, messages and offers, and keep what sells.
- Month 3
Scaling
We shift budget into the best-performing campaigns and add new channels.
Which sales count towards the fee?
Sales from orders our activities bring in — the campaigns and channels we run. How they’re measured is agreed before we start and written into the contract.
How is the fee calculated?
We charge 8.75% of revenue from our activities, excluding VAT, returns and delivery charges. For example, with €30,000 of sales in a month, our fee is €2,625 + VAT.
Is the ad budget included in the fee?
No. You pay your ad budget directly to Google, Meta and other platforms, with no mark-up. The 8.75% share of sales is the fee for our work.
How is email marketing charged?
Email marketing is an add-on service: €650 a month plus €1.00 for every order from email, + VAT.
How long is the commitment?
We need at least three months to deliver measurable results. After that, you can end the engagement with one month’s notice.
Does it work for a brand-new store?
Yes. A share-of-sales fee doesn’t need any sales history — just working order tracking, which we set up at launch.
Other programmes
You may also be interested in
Lead Growth
A steady flow of verified enquiries from your area. Pay per enquiry received — the more you get, the less each one costs — or a fixed monthly fee.
Full-Service Branding
Strategy, visual identity, website and content that work as one. A brand people recognise sells more easily.
Let’s explore the potential of your store.
We’ll review your advertising, analytics and store free of charge, and estimate how much in sales is realistically achievable.