Lead Growth

A steady flow of verified enquiries for your business

For tradespeople, installers and service businesses that want a predictable stream of new customers. We handle the ads, the landing page and enquiry screening, so you can focus on your customers. You only pay for valid enquiries.

Price
€4.00 down to €1.50 per enquiry
Best for
Trades and service businesses
Launch
Within two weeks
Heat pump installer taking a call from a customer

Who it’s for

Who Lead Growth is for

The programme is designed for businesses that deliver their services on site and win customers in their local area.

You work on site

Installation, construction, renovation, servicing, heating and cooling, windows, roofing — services that customers look for locally.

You have room for new customers

You can take on more work and respond to enquiries within one working day.

You want predictable costs

Instead of a monthly retainer, you pay for the enquiries you actually receive.

What’s included

From ad to enquiry in your inbox

We run the whole process. You receive verified enquiries and a clear report.

  1. 01

    Market and offer analysis

    We look at demand for your services in your area, the competition and seasonal swings.

  2. 02

    Google and Meta campaigns

    Ads targeted at your area and at the services you actually want to sell.

  3. 03

    Landing page with a form

    A page that presents your offer clearly, with a form whose questions filter out time-wasters.

  4. 04

    Enquiry screening

    We filter out duplicate, fake and out-of-area enquiries before they reach you.

  5. 05

    Instant delivery

    Enquiries arrive by email or straight into your CRM, and the customer receives an automatic confirmation.

  6. 06

    Monthly report

    Enquiry volume and cost, lead sources and suggestions for improvement.

Pricing model

You only pay for valid enquiries

The price per enquiry falls as your volume grows. Choose between paying per enquiry or a fixed monthly fee, which we set after assessing your market.

  1. 1

    We agree the rules

    Together we define what counts as a valid enquiry: the service, the area and the details required.

  2. 2

    You receive enquiries

    Each enquiry reaches you instantly, and your overview shows where it came from and when it was submitted.

  3. 3

    Billing at month end

    The price is €4.00 per valid enquiry (conversion), falling with volume to €1.50 above 2,000 enquiries a month. The volume you reach sets the price for every enquiry that month. Prices exclude VAT.

What counts as a valid enquiry

  • A real name and a working phone number or email address
  • A service you offer, in an area you cover
  • Not a duplicate, a fake or a sales pitch

Add-on service: email marketing

Campaigns and automated emails to your existing customers: €650 a month + €1.00 per order from email (+ VAT).

Estimate for your business

Indicative estimate

You only pay for valid enquiries

Your own estimate, based on experience

Price per enquiry by monthly volume

From €4.00 down to €1.50 above 2,000 enquiries a month. The volume you reach sets the price for every enquiry that month.

Price per enquiry

–

Agency fee per month

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Agency fee per job

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Show prices as a table

Prices exclude VAT. Your ad budget is paid directly to Google and Meta and isn’t included in this estimate. Email marketing is an add-on service.

Process

The first 30 days

  1. Week 1

    Analysis and rules

    A discovery call on Google Meet, an analysis of your area and agreement on what counts as a valid enquiry.

  2. Week 2

    Setup and launch

    Landing page, form, tracking and the first campaigns.

  3. Weeks 3–4

    First enquiries

    We monitor enquiry quality and keep refining the ads.

  4. Every month

    Report and growth

    A review of enquiry volume and cost, with recommendations for the month ahead.

Case studies

Our lead generation track record

Installer next to a heat pump

VitanestHeat pumps

Heat pump campaigns built around Eco Fund subsidies

Lead generation for Mitsubishi Electric heat pumps, plus an air conditioning configurator.

  • Lead generation
  • Landing pages
  • Configurator
Modern windows and sliding doors at dusk

Satler okna in vrataWindows & doors

Campaigns for aluminium doors and windows

Showcasing new products and special offers, with a clear call to make an enquiry.

  • Lead generation
  • Advertising
  • Creative

FAQ

Your questions, answered

Can’t find the answer you need? Email us at info@pm.si.

What counts as a valid enquiry?

An enquiry with a real name and working contact details, for a service you offer, in your area. We don’t charge for duplicates, fakes or sales pitches.

Is the ad budget included in the price?

No. You pay your ad budget directly to Google and Meta, with no mark-up. The price per enquiry is the fee for our work.

How does the price fall with volume?

At lower volumes the price is €4.00 per enquiry. As your monthly volume grows it gradually falls, reaching €1.50 above 2,000 enquiries a month. The volume you reach applies to every enquiry that month.

How many enquiries can I expect?

It depends on the service, the area and the ad budget. After analysing your market, we’ll give you a realistic estimate before we start.

When does a fixed monthly fee make sense?

When you want a fixed cost regardless of how many enquiries come in, or when enquiry volumes are high. We set the amount after assessing your market.

How long is the commitment?

We recommend at least three months, so the campaigns can build a steady flow of enquiries. The notice period is one month.

Can I add email marketing?

Yes, as an add-on service: €650 a month plus €1.00 for every order from email, + VAT.

Let’s find out how many enquiries are out there in your area.

We’ll assess demand for your services free of charge and propose a campaign with a predictable cost.